Atlanta’s Market Resurgence

October 20, 2013

Dear Friends and Partners,We hope you are doing well. We are working to finalize the quarter-end reporting related to the performance of our assets yet wanted to take this opportunity to share with you some of the great projects taking place in this dynamic market.

The city of Atlanta is experiencing a socioeconomic resurgence due in large part to real estate developments occurring in the market. Each corner of metropolitan Atlanta industry is growing at an exciting rate; everything from transportation to tourism. Atlanta has always served as a premier hub for business, economic, and social growth and development. Thanks to a market that has been gaining momentum in the last 12 months, Atlanta is emerging as a prominent player on an increasingly diverse economic stage. Billions of dollars are being poured into Atlanta’s economy and infrastructure by everyone from Coca Cola, CNN, the Atlanta Falcons and many other multinational corporations and developers.

Coca Cola is developing an “Information Technology Center of Excellence” and plans to house it in SunTrust Plaza’s Garden Offices in downtown Atlanta. Coca Cola’s new center will be 276,000 square feet and will bring close to 2,000 jobs to the market.

The Atlanta Falcons Organization has just identified the site of its new state-of-the-art stadium. The project is expected to cost an estimated 1 billion dollars. Essential to the new location in downtown Atlanta is the stadium’s accessibility to a wide variety of restaurants, parks, museums, and other amenities. Fans will now be able to enjoy city living and easy access to sporting events in the new stadium.

Bordering Centennial Olympic Park and very close to the site of the new stadium is the World of Coca Cola museum, a favorite of Atlantan’s and tourists alike, and the Georgia Aquarium, the largest and certainly most mystifying aquarium in the world. A brand new Ferris Wheel, The Atlanta SkyView, has been installed next to the park and provides an astonishing view of the city, and the CNN center.

Additionally, Atlanta is soon to be home to new historical attractions: The National Center for Civil and Human Rights and the College Football Hall of Fame, both presently under construction. The National Center for Civil and Human Rights will be a 42,000 square-foot museum scheduled to open in May of 2014, and will house various exhibits and records of civil and human rights. As for the College Football Hall of Fame, it will be a 94,256 square feet hall and will contain approximately 30,000 square feet of exhibits, celebrating the rich history of College Football, plus a 45 yard football field intended for use as event space.

Transportation is becoming an increasingly active feature of Atlanta’s business growth. The proposed Georgia MultiModal Passenger Terminal (MMPT) is a multimodal transit network that will be located in downtown Atlanta’s “Glutch” area, near the CNN Center and Georgia Dome. The project will provide a transportation hub for the city of Atlanta. Also, Atlanta Streetcar project, which is presently under construction, will provide transport between Buckhead, midtown/downtown Atlanta, and the MLK Historic District.

Healthcare (in all its forms) is still one of the fastest-growing industries in Atlanta. Some of the largest healthcare related projects happening in this market are:

  • Baxter International announced it would build a $1.3-billion facility to manufacture plasma-based therapies (for a variety of chronic and life-threatening ailments), creating 1,500 high-paying jobs when production gets started in 2018.
  • Emory Healthcare is undertaking two ambitious projects, beginning site preparations for a new nine-story, 210-bed patient tower, the first phase of a $1.5-billion expansion plan Emory Healthcare will also co-operate the Georgia Proton Treatment Cen-ter (with facility owner Advanced Particle Therapy), a $200-million cancer-treating proton facility (only a handful in the U.S.) in Midtown, where another $560 million is being invested in six different mixed-use projects.

Atlanta remains the undisputed economic capital of the Southeast. With an economy approaching $304 billion, the Atlanta metropolitan area is estimated to be the eighth largest economy in the country and seventeenth largest in the world. Furthermore, Atlanta is expected to create more new jobs between now and the end of the decade than any other of the top 10 metros in the US.

Atlanta is well positioned to maintain its status as the economic hub of the Southeast, with a diverse economic base attracted by a highly educated workforce, a pro business environment, a low cost/high standard of living, and a very well developed transportation network. The surge in the Atlanta real estate market is resonating with investors and businesses everywhere, and will continue drive success and progress in the diverse industries of metropolitan Atlanta.

We hope you enjoyed this short newsletter and look forward to speaking with you very soon.

Sincerely,

Your PointOne Holdings Partners